From China to Europe to the US, Malaysia’s durians are making their mark worldwide, with exports soaring in recent years as global appetite for the “king of fruits” continues to grow.
Between 2020 and 2024, Malaysia’s durian exports to Europe surged 162 per cent, while shipments to North America and the Middle East rose by 5.2 per cent and 8.8 per cent respectively, said Agriculture and Food Security Minister Mohamad Sabu.
He said this growth was driven by coordinated efforts to expand export markets and promote Malaysia’s premium durian varieties, particularly Musang King, which remains highly sought after internationally.
“China continues to be the main export destination, with exports valued at RM1.19 billion (S$367.6 million) in 2023 followed by Hong Kong (RM101 million), Singapore (RM76 million), Indonesia (RM58 million) and the United States (RM35.4 million),” he said in a written reply to Raub MP Chow Yu Hui on Oct 30.
In total, durian exports rose from RM570.8 million in 2020 to RM1.51 billion in 2023 before easing slightly to RM1.18 billion in 2024.
Malaysian durians are now exported to more than 40 countries, including Canada, Japan, South Korea, Qatar, the United Arab Emirates, Saudi Arabia, Britain, the Netherlands, Italy, France and Spain.
To boost exports further, the Agriculture Department is helping orchards obtain the Malaysian Good Agricultural Practices (myGAP) certification, a key requirement for export.
Source: The Straits Times
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<p>Time: November 2025<br /> By: WTO and International Trade Group, Legal Department – VCCI</p>
