The upgraded ASEAN Trade in Goods Agreement (ATIGA), signed by ASEAN Member States in October 2025, has been in the works for a long time. Although it may seem unlikely that it will be implemented (“in force”) by 31 December 2026 rather than 30 June 2027, the text is now available, and businesses operating across the region should begin assessing the potential implications on their sourcing, manufacturing, and broader cross-border trade activities within ASEAN.
The implications extend beyond tariff preferences. The upgraded ATIGA includes not just enhancements relating to rules of origin, but also to customs procedures, trade facilitation, and digital trade that are expected (by the regulators) and hoped (by companies) to simplify compliance requirements, improve the efficiency of cross-border movements, and strengthen the resilience of regional supply chains.
Join us as we examine the key changes introduced under the upgraded ATIGA and discuss what these developments could mean in practice for your operating models and existing supply chains.
Source: PWC
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